Home to two of the most rapidly growing powerhouse economies in the world, the Asia Pacific region is drawing a great deal of attention from businesses hindered only by a lack of understanding about Asian cultures and markets. AIESEC’s ability to generate understanding and knowledge is supporting the development of future leaders that can give direction in their communities with one eye on the rapid economic growth and the other on rising social issues like HIV/AIDS and population growth.

To highlight one example of the diversity of work done by AIESEC Committees in Asia Pacific, a program around HIV/AIDS awareness in Malaysia was run by AIESEC and Standard Chartered Bank that generated more than 50 events, 29 exchanges, a documentary created by UNICEF, and two others aired on television.